Grabbing every
opportunity
to push
digital innovation
About me
Pushing digital innovation at Colruyt Group as Head of product & service design at Xtra.​
Responsible for strategic business plan, defining the product vision & roadmap, process design & optimalisation, talent & resource management.
In other words: shaping the future of
digital retail solutions.
Problem solver Assertive
Simplifier Team player Empathic leader
No buzzword bingo
Digital expert Girl nerd
Smooth operator Innovator
WORK
COLRUYT GROUP - Halle
Head of product at Xtra
May 2024 - now
PUBLICIS GROUPE - Brussels
Digital Business, Operations & Production Director
January 2023 - may 2024
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PUBLICIS GROUPE - Brussels
Digital Business & Operations Director
August 2021 - December 2022
PUBLICIS GROUPE - Brussels
Digital Business & Operations Manager
April 2020 - August 2021
​
PUBLICIS GROUPE - Brussels
Account Manager & Digital Expert
July 2019 - March 2020
​
DIGITAS (PUBLICIS GROUPE) - Brussels
Digital Program Manager
May 2018 - June 2019
​
THERE - Leuven
Digital Project Manager
April 2015 - May 2018
​
THE CREW COMMUNICATIONS - Brussels
Digital Project Manager
April 2012 - April 2015
​
THE CREW COMMUNICATIONS - Brussels
Internship - Junior Account Executive
May 2011 - August 2011
​
​
EDUCATION
Vlerick Business School - Brussels
Executive Course Digital Leadership & Transformation
August 2023
​
EHSAL MANAGEMENT SCHOOL - Brussels
Postgraduate Digital Marketing & Communications
October 2011 - April 2012
​
SENECA COLLEGE - Toronto (Canada)
Student Exchange Program
Corporate Communications
January 2011 - April 2011
​
Artevelde Hogeschool - Ghent
Bachelor Communication Management
2009 - 2011
Award best thesis 'Digitalisering van Jaarverslagen'.
CV
Values & Beliefs
Be humble Sharing knowledge
Transparency Ambition Respect
Lead by example Continuous learning
Courage Curiosity
Skills
Languages
Business planning Operational excellence
Team management Problemsolving
Marketing Strategy Efficiency Presentation skills
Dutch - mother tongue
French - fluent speaking & writing
English - fluent speaking & writing
Spanish - basic speaking & writing
German - basic speaking & writing
Clients
I've worked for local, national and international clients in B2C, B2B and stakeholder communications in following industries: FMCG, automotive, telco, banking, education, real estate, retail, health care, chemicals, ....
Interests
Aside from all things digital I'm also passionate about,
pushing boundaries on my snowboard,
exploring new terrain by traveling,
smoothly mixing music and enjoying concerts.
Also if there is food & drinks involved,
you can ALWAYS count me in.